Story of Social Media only marketing

“When I first started Bocktown ... I had to pay for demographics and really dig and go to colleges and say, ‘Help me get access to people.’ I couldn’t get to these things, not even at the library,” Dilla said. “Now, if I want demographics, all I have to do is go on my Facebook page, and it’s all right there.”

Even on a limited advertising budget, small businesses like Dilla’s now can use mobile applications and smartphone technology to find and target potential customers not only for promotional purposes, but also to engage them and form lasting relationships.http://www.timesonline.com/special_sections/progress_edition/local-restaurants-find-new-ways-to-reach-out/article_43c75c06-1d96-520d-9f6c-a6e82bb5be7b.html